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4255b947188babfa1916699f70e109df20140919 2 1qfge03
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The State of Content Marketing 2013

Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from brands they are interested in. The following infographic, created by wishpond, shows how companies are using content marketing to and how consumers interact with it.
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