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Inbound marketing for small businesses

Inbound Marketing 101

Traditionally speaking, businesses use and have used what is called outbound marketing. This method uses platforms such as TV commercials, billboards, and radio spots to advertise to a large number of people hoping that some might be looking for a product or service similar to what they are offering. Inbound marketing takes the opposite approach, in that businesses who use inbound marketing market to a smaller number of people, but those people are actively searching for products or services that the business offers. This infographic gives a high level overview of how inbound marketing works.

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