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Auto industry online reviews

Online Reviews Impact The Car Industry

If you work in the auto industry you know that word of mouth is the lifeblood of your business. When you have happy car owners, they’ll gladly recommend your business to their family, friends, and anyone else who needs your assistance.

With the internet being more and more involved with our daily lives, naturally many conversations about the car buying process have moved online. This “digital word-of-mouth” can be extremely powerful because people don’t just tell close friends about their experience – they tell everyone. What does that mean? Consumers now post their opinions to a social profile so hundreds, thousands, or even millions of people can see what they think. Online review statistics say that 84% of users value these digital words of mouth reviews as much as they would value a direct personal recommendation from a friend or family member.

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