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Starbucks share

Recession Business Strategy: Starbucks' Growth

“[Starbucks] must shift its focus away from bureaucracy and back to customers.” - Howard D. Schultz, CEO of Starbucks, 2008"

By taking a CX-driven focus during a recession You could increase lifetime value (LTV), reduce churn rates, see a bond yield rating lift, experience a brand sentiment lift, and see an increase in your brand recall rate.

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