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Data as a Service Case Study—Stitch Fix

This use of artificial intelligence to humanize data looks powerful even on the surface, so we wanted to dig deeper into what this type of service has done to Stitch Fix sales. As we guessed, this strategy has proven successful in today’s day-and-age where shoppers want on-demand, personalized services. Although subscription box services saw their online traffic decline by 3% in 2017, Stitch Fix’s traffic more than doubled in that period because of their ability to reinvent the shopping experience through personalization.

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