Cost of SEO
When we talk about an SEO budget or how much SEO will cost, we’re not talking about plunging money into pay per click advertising. What we’re referring to are the costs of enhancing organic traffic to a website by optimising its ranking with search engines (and particularly Google).
There are hundreds of SEO agencies and digital marketing firms in the UK. They offer varying SEO services to individuals and businesses for their websites. What we need to get to grips with before we talk about the average costs of SEO services in the UK is how those organisations charge.
Typically, there are three different pricing structures that you might encounter when purchasing SEO services. We’ve covered them in detail below:
Cost Structure Benefit
Some SEO costs may be presented as an hourly rate. This is based upon the time spent by the SEO professional or agency on the project in question. This type of SEO pricing is rarely employed by SEO agencies or by digital marketing companies. It is, however, a preferred cost structure for SEO freelancers or for individuals who offer SEO or marketing services as sole traders.
SEO services will often be priced up by providers as a cost per month. This is the cost structure most commonly employed by SEO agencies or digital marketing companies of any real size. For a fixed price per month, a small or medium-sized enterprise is retaining the services of the agency to perform the SEO on their site on an ongoing basis. When we get to the nitty-gritty of the average SEO costs in the UK a little later, we will most often refer to this particular pricing structure.
Sometimes an SEO agency or digital marketing company will quote a firm a price for the entirety of a particular SEO project. The overall scope and extent of the project will be discussed and decided at the outset, based on a company’s SEO goals and industry positioning. The cost of carrying out the project in such a way as to meet those goals will then be agreed upon.
Source: Cost of SEO
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