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The Resurrection Of The B2B Salesperson
Our this infographic, with Forrester's data illustrates new ways to design a scalable sales force that aligns with the rapidly-evolving modern buyer.
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- Why Online Reviews Are So Important In Real Estate
Today, modern home buyers use online resources like search engines and review sites to find new real estate companies. In fact, this is most likely how many of your most recent clients have found you. Not only are reviews critical, but also having a favorable review profile on search engines like Google is incredibly crucial to your bottom line - a staggering 51 percent of potential clients use search engines to find businesses like yours.Once the sale has been completed, and they are giddy to move into their new home, ask for a review online. In most cases, their feedback will be favorable, which can be attractive to new clients. Frame the request as a request for feedback rather than a review; doing so will make it obvious that you're simply looking to improve the customer experience.Once a review is received, share it with the larger online community via your social feed and on your page; this way, you can potentially use it to build leads. Also, ask your positive reviewers to share their experience on their feeds so that you can build your clientele via their friends.As a real estate business, your company is bound to have some unsatisfied clients. Negative reviews aren't the end of the world, but you'll need to be savvy to mitigate their potential damage.When they use the internet to voice their dissatisfaction, always acknowledge that there has been an issue; never contradict it. Additionally, don't forget to say you're sorry for the problem – this helps future clients realize that you're not dismissive and willing to improve.Next, try to explain the situation so that readers understand the context of the issue. Finally, attempt to talk to the negative reviewer offline; you'll often be able to help them so that they can update their review with positivity.
- The True Cost of Car Commuting to Work (Hint: It’s A Lot More Than You Think)
Each extra mile you add to your drive to and from work can cost you thousands of dollars over a thirty year career. What are the true costs of your drive to work when you add up all those hidden expenses? Based on number crunching by Mr. Money Mustache, each mile in your commute costs $795 per year. But that cost goes up drastically when you factor in lost opportunity. Taking alternative modes of transport doesn’t have to take more time either. Public transport might take longer than driving, but you can read, rest, or check email. Biking is also a chance to exercise. Rethinking your commute can open you up to a whole new world of possibilities.Source: http://www.investmentzen.com/news/the-true-cost-of-car-commuting-to-work-hint-its-a-lot-more-than-you-think/
- Why Online Reviews Are So Important For Roofing Businesses
The best way to get new customers for any business is to increase the number of positive reviews that are available for potential customers to see. When it comes to roofing, 51 percent of all of the individuals who were looking for some type of service to repair or replace their roof searched online. Out of all of those individuals, 84 percent of them trust the reviews that they see on sites such as Yelp or Google.With so many people using reviews to find roofing businesses, it only makes sense to take advantage of having reviews online to help benefit your business. That being said, you want to get authentic reviews from your existing clientele, and the best way to do that is to ask for them at the right time. If you ask customers for a review when the service that you provided for them is fresh in their mind, they will most likely be willing to give you a positive review, especially if they liked the service that you provided.If you do receive a negative review, there are steps that you can take to help, and if your potential clients see that you are willing to work with your customers who are unhappy, they will be more willing to work with you for their roofing needs. Whether the reviews that you receive are positive or negative, you want to acknowledge the comment, thank them for their input, and address any issues that they may have had with your services.