The History of BMW from 1916 to Present
BMW brand is one of the world’s foremost luxury and super-performance cars. Bayerische Motoren Werke or more popularly known as BMW is a German-based automobile company and was established on the year 1916. For the logo, the company name is placed in a black circle. It was a stylized propeller in blue/white segments; a representation of what a pilot sees when they see the propellers in flight. The colors come from the flag of Bavaria.
The founders were Franz Josef Popp, Karl Rapp and Camillo Castiglioni. The CEO and Chairman of the Board of Management was Harald Kruger. Initially, BMW was Rapp Motorenwerke, an aircraft manufacturing company In 1918, BMW produced its first aircraft engine called BMW IIIa. Soon after, the company produced jet engine and Warcraft designs for World War II. In 1959, the company suffered from financial crisis and switched to automobile manufacturing. BMW’s first car: “Dixi” based on its Austin 7 model.
BMW is the parent company of automobile maker Rolls-Royce Motor Cars. BMW belongs to the German Big 3 together with Audi and Mercedes Benz. In 2012, BMW was voted as the most successful automobile production unit with 1,845,186 automobiles and 117,109 motorcycles. According to recent reports, more than 20 BMWs are participating in Formula One.